Brand
Shisa brand guidelines
Logos, colours, type and usage rules for Shisa AI and its products. This is for press, partners, customers and anyone else making something that mentions us, and for our own team.
01
The brands
Each kit has its own logos, palette and usage rules, with every file available to download. Start with the brand you are writing about.
Shisa
The house mark, typeface and colour system for Shisa AI.
Mascots
The two shisa dogs: watercolour guardian lions, one coral and one azure.
Chotto
The chotto mark, app icon and colour system shared by Chat, Meet, Event and Translate.
Chotto Chat
The Chotto Chat lockups and app icon. Chotto for chat.
Chotto Meet
The Chotto Meet lockups and app icon. Chotto for meetings.
Chotto Event
The Chotto Event lockups and app icon. Chotto for events.
Chotto Translate
The Chotto Translate lockups and app icon. Chotto for translation.
Jouzu
A dot-matrix wordmark on a 4 × 7 grid with a cyan-to-pink ramp.
Shisa Speech
Shisa ASR and Shisa TTS. Blue listens and vermilion speaks.
02
How the brands fit together
Shisa AI is the company and the house brand. Shisa Speech carries the Shisa name; Chotto and Jouzu are products with their own identities, made by Shisa AI. When a product appears alongside the company, say so in words, e.g. “Chotto, by Shisa AI”, rather than combining the two logos.
| Brand | What it is | In running text | |
|---|---|---|---|
| Shisa AI | The company, our open Japanese language models and the platform at platform.shisa.ai. | Shisa AI | Kit → |
| Shisa Speech | Our voice line: Shisa ASR (speech to text) and Shisa TTS (text to speech). | Shisa Speech · Shisa ASR · Shisa TTS | Kit → |
| Chotto | Multilingual communication apps for chat, meetings, events and translation. | Chotto | Kit → |
| Chotto Chat | Chotto for chat. | Chotto Chat | Kit → |
| Chotto Meet | Chotto for meetings. | Chotto Meet | Kit → |
| Chotto Event | Chotto for events. | Chotto Event | Kit → |
| Chotto Translate | Chotto for translation. | Chotto Translate | Kit → |
| Jouzu | Our coding agent for the terminal and desktop. | Jouzu | Kit → |
| The mascots | Two watercolour shisa dogs who stand for Shisa as a whole. | — | Kit → |
03
Writing our names
Logos are artwork; names in copy follow these rules. In headlines and body text, write the name in the text's own typeface rather than inserting a logo.
| Write | Not | Notes |
|---|---|---|
| Shisa AI | ShisaAI, Shisa-AI, SHISA AI | The company in running text. |
| Shisa Inc. · Shisa株式会社 | Shisa AI Inc. | Our legal name, for contracts, invoices and copyright lines. |
| SHISA.AI | — | Only as the wordmark artwork, never typed in copy. |
| Shisa Speech, Shisa ASR, Shisa TTS | ShisaASR, Shisa-TTS, Shisa Voice | Keep “Shisa” and a space in front of each product name. |
| Chotto Chat, Chotto Meet, Chotto Event, Chotto Translate | ChottoChat, chotto events | Capitalised in text; lowercase only inside the logo. Event is singular. |
| Jouzu | JOUZU, Jōzu | Lowercase jouzu only for the command you type. |
04
Using our logos
You're welcome to use our logos to refer to Shisa AI and our products, provided you use them as supplied and follow the guidelines for each kit. For anything that goes further, ask us first.
Do
- Use a logo in press coverage, articles and talks about us
- Link to Shisa AI or one of our products from your site or app
- Show that you use or integrate with our products, after letting us know
- Use the files exactly as supplied, at or above their minimum size
Don't
- Use our names or logos in your own product name, domain or social handle
- Suggest that Shisa AI sponsors or endorses you without our agreement
- Merge our logo with yours into a single combined mark
- Use the mascots on merchandise or in your own marketing without permission
- Modify, redraw, animate or recolour any of the marks
Next to a partner's logo
Set the two logos at a similar visual size, aligned on a shared centre line, separated by at least the clear space of the larger mark or by a thin vertical rule. Don't join them with a plus sign, an ampersand or a shared container, and send us co-branded material before it is published.
Large format and print
Shisa Speech and Jouzu have vector masters and scale to any size. The Shisa wordmark, Chotto and the mascots are supplied as high-resolution PNGs; for signage, booths and other large-format work, email us and we'll provide artwork at the size you need.
05
Common mistakes
The same handful of mistakes turn up again and again. They apply to every mark in every kit; Shisa Speech stands in for all of them here.
06
Accessibility
Alt text
Give a logo the brand's name as its alt text, e.g. “Shisa Speech”, not “logo”. Purely decorative uses of the mascots can have empty alt text.
Colour contrast
Body text needs at least 4.5 : 1 against its background. The bright brand colours (Chotto teal, the Jouzu ramp, the Shisa orange) are for marks, accents and large headings, not small text.
Motion
Animated brand elements should loop gently, pause when off screen and stop entirely for anyone who has asked their device to reduce motion.
07
Questions and permissions
For press enquiries, partner and co-branding approvals, large-format artwork, or a use these guidelines don't cover, email us and tell us what you're making and where it will appear.
contact@shisa.ai